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I wrote a lot of website copy for clients in the days before AI. But, writing about coffee was one of my favourites. I love coffee and this project gave me the chance (read: excuse) to dive down deep into every detail.
Recent Beans are an independant coffee roastery with a belief in freshness. The closer consumed coffee beans are to having been roasted, the better. After all, we expect freshness in all out other produce: why should we accept stale beans to start our day?
I produced a series of SEO targeted online articles for their new business and it has been great to see my friends at Recent Beans become so successful.